What will AI change in your workforce?

Your company's stance on AI(applies to every family: sets the adoption speed)

Telesales and remote sales

ISCO-08 5244

Telesales advisor, Inbound sales advisor, Outbound sales agent, Customer retention advisor, Remote sales team leader

AI exposure61%

Headcount need, in FTE

Exposure range
FTE
Need in 203080 FTE-20 FTE (-20%)
Need in 203561 FTE-39 FTE (-39%)
10080604020262028203020322035
How AI is used on these tasks todayIn AI conversations about this job's tasks: the AI does the task itself (automation) or helps the person do it (augmentation).Anthropic Economic Index, April and May 2026. Occupations: Telemarketers. AEI
Average automation potential of the job's tasks. Range for this family: 51 to 71%.ILO occupations used: Contact Centre Salespersons (61%). ILO data
Your call: how much of this potential do you want to capture? Nobody can set it for you.
3. Adoption speed midpoint 2030
Inherits your company stance, adjustable for this family.
Default 65%: Sales volume depends on the market, not on advisor capacity; time saved on simple orders mostly reduces staffing needs, absorbed through natural turnover.

Target AI skills

level 1 to 4
Foundation
Use AI assistants every day
Frame and phrase a request
Check and challenge AI outputs
Protect data and respect the rules
Applied
Rethink one's process with AI
Produce content with AI

Job skills

Growing in value

  • Selling complex household and multi-line bundles
  • Retention negotiation with dissatisfied customers
  • Checking suggested offers against real needs
  • Consent and distance-selling compliance

Losing value

  • Reading scripts and standard pitches
  • Order entry and eligibility checks
  • Call notes and after-call wrap-up
  • Simple plan changes and option add-ons

How the job will change

Simple transactions, such as plan changes, option add-ons or fibre eligibility checks, are moving to digital channels and conversational agents. During calls, assistants transcribe the conversation, display the next best offer, fill in the order and write the wrap-up note. The advisor no longer searches the CRM or types notes, which shortens each call and removes most of the after-call work.

What remains on the phone are the harder conversations: a customer threatening to leave, a family bundling mobile, fibre and TV, a small business owner comparing quotes. Good advisors tomorrow will read a customer quickly, negotiate within the retention rules, and spot when the suggested offer is wrong for the person on the line.

2026-2027
Real-time call assistance, automatic notes and offer suggestions for every advisor.
2028-2030
Voice agents handle most simple sales; humans take complex and retention calls.
2031+
Smaller, more expert teams focused on high-value and retention conversations.
Watch out

High turnover makes the reduction look painless, but recruiting only for complex calls means hiring profiles that are harder to find and slower to train. Outsourced contact centres will absorb the first cuts. See the seniority outlook below.

What if you hired fewer juniors?

Your 2036 seniors are the juniors you hire today.

Seniors available in 2036-6%1 FTE short
Gap above 5% from2029
Your seniority mix today
Mid-level (1 to 4 yrs in the profession, the remainder)35%
For
Advanced settings
If every company makes the same bet, senior profiles will be scarce and expensive.
80601002026203020342040Senior need (held stable)Seniors available
Seniority mix, % of today's headcount
Juniors50%Mid-level34%Seniors14%

2026 2036

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  • What AI actually changes in jobs and skills
  • Why the junior pipeline matters more than most companies realise
  • How to integrate AI into workforce planning
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How the numbers are built

Every headcount figure combines four assumptions. Three come pre-filled from public research and job family defaults. The strategic ceiling is yours to set.

Public researchExposureAverage automation potential of the job's tasks, from the ILO's 2025 task-level scores.
Your decisionStrategic ceilingHow much of that potential you choose to capture. Your decision, not ours.
Your companyAdoption speedHow fast your company moves, set once for the whole company.
Job family defaultConversion to headcountHow much of the productivity gain becomes fewer people rather than more output.
Headcount effect

My simulation

Add the job families you want to compare. Your PDF report covers every family in your simulation, with the assumptions you saved.

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